Rusty Curtis

Rusty Curtis, CEO of LUMN and author of The Book on Dental Marketing, stands as dentistry’s unrivaled marketing strategist. With over 30 years of entrepreneurial mastery, he’s propelled dental practices worldwide to generate over $5 billion in revenue since founding LUMN in 2011. Rusty’s presentations are nothing short of transformative, blending dynamic storytelling, stunning visuals, and actionable strategies that captivate audiences and spark immediate results. Dental professionals leave his sessions empowered, equipped with innovative tools to skyrocket practice growth. His rare ability to anticipate market trends and craft creative solutions has revolutionized countless practices, driving unprecedented patient engagement and revenue. Praised by industry leaders, Rusty’s engaging, enlightening approach makes complex marketing concepts accessible and inspiring. Attendees consistently report dramatic improvements in practice performance, crediting Rusty’s insights for their success. Rusty’s passion for empowering dentists shines through every presentation, making him an indispensable voice in the industry.