Mr. Tuinei began his dental career in 2007 while working for a small dental corporation in Phoenix Arizona managing all insurance-related functions. During his first few months, he created systems and operating protocols and restructured a 12 person billing department that improved collections from a low 65% to 98%.
At the same time, Mr. Tuinei learned how to effectively negotiate with 3rd party payors that gave a boost in annual insurance-related revenue of nearly 1 million dollars for a team of only 10 general dentists.
Mr. Tuinei’s early experience in negotiating with 3rd party payors caught the attention of other large group practices and hundreds of solo dental practitioners in Arizona, Utah, Nevada, Idaho and Colorado. Consequently, he unintentionally discovered an under-served section of the dental industry: 3rd party payor negotiating (aka insurance fee negotiating).
Mr. Tuinei opened Optimum Dental Solutions in September 2009 to serve the needs of dentists who were actively seeking assistance in improving their insurance reimbursements. On May 1, 2015 Veritas Dental Resources purchased Optimum Dental Solutions. Mr. Tuinei currently serves as a managing partner and President of Veritas Dental Resources.
During its first 2 years in operation Optimum Dental Solutions contracted with over 400 dental practices influencing a combined $10 million in additional annual revenue increases by implementing Mr. Tuinei’s proprietary PPO optimization strategies and effective 3rd party payor negotiating. To-date, Mr. Tuinei has worked with over 5000 dentists influencing over a billion dollars of newly negotiated revenue for his clients.
Mr. Tuinei is going on his 18th year as a professional public speaker and frequently speaks at study clubs and dental conventions nationwide.
He currently serves as the Director of Insurance for ePractice Manager, President of Veritas Dental Resources, Chairman for Optimum Dental Marketing and sits on the Advisory Board for The Dental Business School, Business Ownership Mentoring of America, The Dental Leadership Academy, and the Group Practice SUMMIT.
Mr. Tuinei has been recognized by several state Dental Associations and various dental study clubs as “The Authority” on PPO strategies and PPO fee Negotiating. He currently resides in Salt Lake City Utah.
Conflict Of Interest: Veritas Dental Resources, Plan Surity